#WeArePartners Advertising Campaign

Have John Lewis been reported to the Advertising Standards Agency for the way they are using the hashtag #WeArePartners

I thought adverts and advertorials were supposed to be clearly marked?

I assume all these people using the #WeArePartners hashtag are being rewarded by John Lewis in some way, if not why are they using so many different tracking codes?

All these lovely photos in Twitter are very nice, but it’s taking the piss a bit isn’t it?

Update
It looks as though a lot of the people using the #WeArePartners hashtag on Twitter are John Lewis employees.

It would be nice if they made this clear and also made it clear that what they are filling our streams with are in fact adverts 🙁

#WeArePartners

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